He is relaunching West Coast Choppers. It is almost 4 years that the brand was silent, but the brand equity or goodwill that Jesse owns with West Coast Choppers never faded, quite the opposite. The more difficult it was to order a custom from him, buy one of his parts, or a piece of his logo gear and clothing, the bigger the WCC brand grew, both here in the US and abroad. A name and a brand encompassing through logo, image and perception the best of what is the Chopper Kulture.
A new West Coast Choppers website was built and is intended to be the “Base Camp” of all what Jesse has done and of all what he is doing right now. It is already filled with what can be called “The WCC Archives”, a gallery of almost all his famous bikes and rods, memory pictures, etc. And of course an online store under a so Jesse James slogan “Give Money. Get Stuff” and where you can place orders for exclusive custom parts, accessories, and clothing, ladies not forgotten. WCC does worldwide shipping and has already distribution representation in Tokyo, Barcelona, and Amsterdam. (from CyrilHuze Blog)
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