Cyril Huze found this 75-second campaign for Volkswagen South Africa to sell Jettas somewhat dumb. Advertising USP (or Unique Selling Proposition) made by the German manufacturer? If you want to taste freedom and to look super cool, a Jetta is much better than your motorcycle. Why, they argue? Of course because you will not have to suffer from the heat, cold, rain, will not eat bugs, will not get dirty, etc.
First, he didn’t know that people were tortured at the idea of choosing between a motorcycle and a new VW Jetta. Second, the creative team behind this campaign is made of guys/gals with absolutely no idea that riding a motorcycle is much more than wind, rain and bugs. They are not bikers, can’t understand, reason why they produced such a commercial. Your opinion?
from CyrilHuze Blog