Art Frahm works were outstanding examples of the glamor genre. His perfectly coiffed, daring decolletage dressed beauties glowed in the midst of romantic soft focus settings.
Art Frahm was extremely diverse in his subjects. Even if one were not familiar with his fantastic pin-up art, they would instantly recognize his work for Coca Cola, Coppertone and Quaker Oats. Much of his fame is derived for inventing an entire set of calendar art playfully named the 'Panties Falling Down' series for Joeseph C. Hoover and Sons in the fifties. That form was so popular that the tradition was continued by Jay Scott Pike and Al Brulé.