Friday, March 22, 2013

Matchless & Kate Moss

Britain's oldest motorcycle brand, Matchless, will launch its debut clothing collection this year, and has enlisted Kate Moss to star in its first fashion advertising campaign. The British brand will unveil outerwear ranges for both men and women in June, under the helm of former Belstaff owners - brothers Michele and Manuele Malenotti.

Moss was photographed by Terry Richardson for the imagery, which sees her draped across Marlon Brando's motorbike from The Wild One, in a series of leather pieces alongside male model Andre Van Noord. The campaign was shot at MC Motors in Hackney.

"We are delighted to be working with Kate Moss on this first Matchless advertising campaign for this new era of the brand," said Michele Malenotti - who is also Matchless' marketing and business expansion director. "We feel her spirit and personality fit the brand perfectly and this is clearly conveyed in the campaign."

The Malenotti brothers took control of Matchless earlier this year, and have worked on a collection of leather and washed cotton jackets designed for customers regardless of whether they ride a motorbike or not. Prices range from £900 to £1,300 for a leather jacket, and £600 to £900 for a washed cotton version.

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